3 Key Local SEO Services You Need To Grow Your Local Business In Brampton, Toronto, Mississauga, Ontario And Canada
When it comes to growing a local business, local SEO services are very effective and get great results. Instead of casting a worldwide net for generating traffic to your business website, local SEO service target only the most relevant and hyper-local leads.
With local search engine optimization services, all your marketing budget is only spent attracting the leads from the areas where you offer your services.
So, for example, if you’re a legal consultant based in Ontario, with the help of local SEO services, you’ll be able to attract Ontario-based legal leads.
All your efforts will be geared toward just your target location and not on mass high-scale marketing campaigns.
Let’s first understand what local SEO is all about.
Understanding local search to understand local SEO
To understand the importance of local SEO and why every local business must invest in it, we must first understand what local searches are.
So, basically, a local search is any search that includes a location. Which means the searcher is looking for a certain product or service locally.
For example, someone who is searching for legal help can make local searches like “best lawyers in [city]” or” “legal services in [city],” Sometimes, the searcher might just type in “legal services near me.”
You’ll be surprised to know 46% of searches have “local intent”.
Which means with local SEO, you can tap into about half of the search traffic in your city (or any area where you serve).
Local searches are also high in business value because the people looking for them are typically interested in visiting the business that show up in the search results.
With that, let’s now look at the top three local SEO services you need to generate a consistent stream of leads to grow your local business.
The three key local SEO services: #1 – On-page local SEO
One of the key things we do as part of our local SEO services is that we optimize your website to show up in the search results for your target local keywords.
Suppose you offer legal services in Ontario. So, to as part of our local SEO services, we’ll localize your website so that it shows up when someone looks for Ontario-based legal services.
There are many ways to do this.
For this, first, we localize your website’s on-page SEO elements like your homepage’s title, the title of your services page, the meta-description texts of your site’s key pages and so on.
The idea is to tell both the search engines and users that you aren’t just a legal services-based business but that you’re a legal services-based offering local legal services throughout Ontario and thereby making you relevant to both the search engines as well as users.
There are hundreds of things to do when optimizing a website for local searches in Brampton, Toronto, Mississauga, Ontario and Canada. These include:
- Adding your address to your website
- Adding a “location/address” page to your website
- Building different services pages to target audiences from your different target cities
- Optimizing your content for localization (This basically means adapting your content, so it becomes more local). For example, converting your article on “how to hire legal services” to “how to hire legal services in Ontario” or “how to find the best legal services in Ontario” etc.).
- Creating new content with a focus on the intent (for example, writing blog posts like “free legal consulting in Ontario.“
And so on.
The three key local SEO services: #2 – Off-page local SEO
After website localization (of performing on-page local SEO on your website), we move to off-page SEO.
As part of our off-page local SEO services, we build local backlinks to your website. In local backlink building, we find a bunch of local directories and other relevant business websites that can link back to your website.
The idea is to grow a rich network of local backlinks that the search engines can use to understand that you’re a relevant local business provider.
In addition to guest posting, we recommend backlink building activities like participating in or sponsoring local events (so you can get backlinks from your profiles pages back to your local business website) and more.
The three key local SEO services: #3 – Registering for business listings
When it comes to generating local leads, few things work as well as building a presence on all the local listings’ directories.
By setting up your local business profiles on the general and niche business platforms, you can gain more exposure for your business.
For example, if you’re a restaurateur, you might want to create a great business listing on Yelp because many people use Yelp to find great restaurants near them. In fact, business listing portals like Yelp are niche search engines in themselves.
At Marketing Blitz Inc, we don’t treat these business profiles as just listings. Instead, we treat them like your storefront on these platforms, and all our local SEO services are geared toward making your profiles more visible and attractive to your potential local leads.
This set of local SEO services include:
- Setting up your local listings (Adding your business name, address, phone number, website URL, images, categories ,etc.)
- Claiming listings (verifying your ownership of your listing via a postal mail, email, or a phone call)
- Monitoring your profile for reviews
… and more.
Local services: Online reputation management and PPC
In addition to the above three core local SEO services, what’s also needed to generate local business is ongoing reputation management.
Essentially, all these business portals like Google My Business, Bing Places and other third-party listings websites are all places where your potential customers don’t just discover your services but also leave reviews for you if they work with you.
Which means monitoring what your customers write on these portals and responding to them is critical.
These could be as simple as thanking a customer for a positive review or pacifying a customer who has posted a complaint and didn’t have an ideal experience working with you.
By responding to your reviews, you can show your potential clients that you care about your customer experience and that you’re a responsive business.
Besides, by routinely interacting with your users online, you can keep the buzz alive on your profiles on these platforms.
In addition to online reputation management services, you might also need local PPC services. One of the most effective local SEO services, local PPC, lets you promote your business/services before your local audience.
For instance, in you’re a local florist, you can set up your ads to show up when someone searches for “buy flowers [city/area].” Just like local PPC, even social (local) PPC can very effective. Social PPC means running your ads mainly on Facebook to attract and convert more local leads for your business.
Wrapping it up …
If you’re a local business (it doesn’t matter whether you’re a local restaurateur or realtor), you need local SEO services to drive local business.
At Marketing Blitz Inc, we specialize in serving local and service-based businesses. Check out our digital marketing services where we offer expert local SEO services to make your business/services more “visible” online so your local leads discover you when they’re looking for them.
Besides, unlike other digital marketing services, local SEO services only target local search traffic and so they generate a consistent stream of high-quality leads (and the resulting business).
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