Today, when it comes to online reputation, you cannot always control what is said about you, your company, product or services on the internet, but you can take action to manage and minimize the impacts of what comes up in major search engines like Google and social media sites.
Unfortunately, bad publicity about you, your product or service if no action is taken can be seen and readily available online for years by potential customers, competitors, friends etc.
This may significantly affect your professional or business brand, impact sales, and revenue if no action is taken by you. The great news is, businesses and professionals harmed by such negative publicity and coverage online are not without options for handling these matters.
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Many professionals and businesses today associate “Reputation Management” with “Crisis Management”, in fact, it’s not something they think about until there’s already a problem, this approach and thinking are similar to driving a car without an insurance. Don’t wait to get into an accident before you think about insurance, it will be too late.
Reputation management is the process of monitoring to ensuring that your company or professional brand, products, services, articles, images, videos and testimonials is accurately reflected online by you, not the Internet or your competition.
What Does This Mean To You?
Reputation marketing is the process of: