Did you know that there are more than 1.7 billion websites on the internet? What this means for you is that no matter your industry, there’s lots of competition.
And when you’re trying to do whatever you can to get people to your website, it’s crucial that you have a clear strategy. But for many business owners, this is a daunting task.
That’s why we recommend hiring an SEO consultant to walk you through the process and help your business thrive. Keep reading for the top 6 reasons to hire an SEO consultant today.
1. They Have Years of Experience
The world of SEO is always changing and evolving. For many business owners, it’s also complicated.
When you’re working on SEO for your website, you’ll deal with all of the following:
- Content marketing
- Technical SEO
- Organic social media
And those are just a few of the things you’ll need to worry about when it comes to improving your SEO.
Instead of taking valuable time out of your schedule to learn the basics, consider hiring an SEO consultant.
SEO consultants are trained professionals that have years of experience improving SERP rankings. Most consultants have also worked with companies in various industries, so they’ll have a wide array of expertise.
2. They Bring an Outside Perspective
Often, it’s hard for business owners to recognize problems or see new opportunities because we see our businesses with blinders on.
When you hire an SEO consultant to come in from the outside, they’ll bring a fresh perspective. They won’t be bogged down with negative attitudes that would prevent them from trying new things.
They can also apply tactics that they’ve seen work in other areas to help improve your bottom line.
3. You Don’t Have to Train New Staff
Let’s say that you recognize the benefit of SEO and you want to invest in your company’s SEO efforts. If you want to hire a new team member, that means you’ll have to train them.
New employees need to understand the ins and outs of your business and this training takes time. You’ll also need to train them on the SEO strategy you have in mind for the company.
Do you have specific software programs you use in-house? You’ll want to teach them how to use those, too. Not to mention training them on the proper use of any SEO tools you utilize.
And when you have to train a new team member in this way, don’t forget that you’ll have to take time creating all of these training materials beforehand.
When you work with a search engine optimization consultant, you don’t have to worry about any of this. Of course, you’ll need to familiarize them with your services and how your sales process works, but this can be done in around an hour or so.
After that, the consultant will take the reins, developing the SEO strategy themselves while you sit back and enjoy the results.
4. They Have Access to the Latest Marketing Technology
The digital marketing industry is constantly evolving. Think about the internet ten or fifteen years ago. It’s completely different today.
Hundreds of new marketing software tools and programs are released each year. As a business owner, there’s no way that you’ll be able to stay on top of all of these changes.
When you work with an SEO consultant, they’ll be familiar with the latest and greatest software programs. They’ll also understand the latest trends in the SEO world that help keep your business competitive.
Both of these are a win-win for you because you don’t have to take time learning about these things.
5. You Can Focus on Your Core Strengths
Like we talked about earlier, SEO is complicated. The list of to-dos can be really overwhelming. For example, you’ll want to optimize your website, start a blog and publish regular content multiple times each week, and build links to strengthen your link profile.
Plus, you have all your other tasks to complete to keep your company afloat, including providing your services, making sales, and accounting.
Here’s where investing in SEO consulting comes in handy. While they work on improving your rankings, you can focus on the other areas of your business.
You’ll also feel less stressed about how your website and marketing efforts are doing because you’ll know that your site is in good hands.
6. You Save on Costs
Last but not least, working with an SEO consultant will help you save on costs.
If you’re thinking about hiring someone in-house to handle your SEO, you’re not alone. But before you do so, think about the overall cost of this decision.
First, you’ll have to pay their salary.
You’ll spend time and money recruiting and training them. You’ll have to pay part of their healthcare premiums. And you’ll have taxes to pay, as well.
Add in a computer, desk, and perhaps a company cell phone plan and the costs can add up quickly.
By working with a consultant, you’ll cut down on some of those costs which can help to save you money in the long run.
Hire an SEO Consultant Today
Now that you’ve read all about the benefits of hiring an SEO consultant, what’s next?
It’s time to decide who you want to work with. At Marketing Blitz, we have years of experience helping Canadian businesses improve their SEO. We’d love to assist you as well.
To learn more, contact us today for more information.
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