1. What is An SEO Consultant?
An SEO consultant is a professional who specializes in optimizing websites to rank higher in search engine results.
They analyze, review, and implement changes to websites to maximize search engine visibility and improve user experience.
Did you know that there are more than 1.7 billion websites on the internet? What this means for you is that no matter your industry, there’s lots of competition.
And when you’re trying to do whatever you can to get people to your website, it’s crucial that you have a clear strategy. But for many business owners, this is a daunting task.
That’s why we recommend hiring an SEO consultant or a professional SEO Canada marketing agency to walk you through the process and help your business thrive. Keep reading for the top 6 reasons to hire an SEO consultant today.
2. They Have Years of Experience
The world of SEO is always changing and evolving. For many business owners, it’s also complicated.
When you’re working on SEO for your website, you’ll deal with all of the following:
- Copywriting
- HTML
- Content marketing
- Technical SEO
- Backlinks
- Outreach
- Schema
- Organic social media
And those are just a few of the things you’ll need to worry about when it comes to improving your SEO.
Instead of taking valuable time out of your schedule to learn the basics, consider hiring an SEO consultant.
SEO consultants are trained professionals that have years of experience improving SERP rankings. Most consultants have also worked with companies in various industries, so they’ll have a wide array of expertise.
3. Effective SEO Techniques
In today’s competitive business environment, having a strong online presence is crucial for the success of any business.
And when it comes to improving your online visibility, search engine optimization (SEO) plays a significant role. But SEO can be complex and time-consuming for small business owners who have limited resources and expertise in this area. This is where hiring an SEO consultant can make a world of difference.
An SEO consultant is a professional who specializes in optimizing websites to improve their search engine rankings. They have the knowledge and experience to implement effective strategies that can help your business get noticed by potential customers online. Let’s explore some of the advantages of hiring an SEO consultant for your business.
4. Search Engine Optimization Advantages
- Improved organic traffic: SEO is all about improving your website’s visibility on search engine result pages (SERPs). By optimizing your website according to SEO best practices, an SEO consultant can help you rank higher in search results. This increased visibility can lead to more organic traffic to your website and ultimately more potential customers.
- Targeted audience: Proper SEO techniques can help you target specific keywords and phrases that are relevant to your business. By optimizing your website for these keywords, you can attract users who are actively searching for the products or services you offer. This means you’ll be attracting a highly targeted audience, increasing the chances of conversion.
- Long-term results: Unlike other forms of digital marketing, the effects of SEO are long-lasting. Once your website starts ranking higher in search results, it will continue to receive organic traffic even after you’ve stopped actively working on SEO. This means that the investment you make in hiring an SEO consultant can continue to pay off for months or even years to come.
5. Professional SEO Implementation And They Bring an Outside Perspective
Often, it’s hard for business owners to recognize problems or see new opportunities because we see our businesses with blinders on.
When you hire an SEO consultant to come in from the outside, they’ll bring a fresh perspective. They won’t be bogged down with negative attitudes that would prevent them from trying new things.
They can also apply tactics that they’ve seen work in other areas to help improve your bottom line.
When it comes to SEO services, there is a wide range of options available. However, not all SEO services are created equal.
Hiring a professional SEO consultant brings numerous benefits that you won’t get with an automated or one-size-fits-all approach. Here are some reasons why investing in professional SEO services is worth it:
- Personalized strategies: One of the biggest advantages of hiring an SEO consultant is the personalized approach they provide. Unlike automated SEO tools or generic strategies, an SEO consultant will take the time to understand your business, industry, and target audience. This allows them to create a customized SEO strategy tailored to your specific needs and goals.
- Expertise and experience: SEO is a constantly evolving field, with search engine algorithms changing frequently. An SEO consultant stays up-to-date with the latest trends and best practices in the industry. They have the knowledge and experience to navigate these changes and implement effective strategies that yield results.
- Time and resource-saving: As a small business owner, your time and resources are valuable. By outsourcing your SEO efforts to a professional, you can free up your time to focus on other aspects of your business. An SEO consultant will handle the technical aspects of SEO, keyword research, content optimization, and other tasks on your behalf, so you can concentrate on what you do best.
6. You Don’t Have to Train New Staff
Let’s say that you recognize the benefit of SEO and you want to invest in your company’s SEO efforts. If you want to hire a new team member, that means you’ll have to train them.
New employees need to understand the ins and outs of your business and this training takes time. You’ll also need to train them on the SEO strategy you have in mind for the company.
Do you have specific software programs you use in-house? You’ll want to teach them how to use those, too. Not to mention training them on the proper use of any SEO tools you utilize.
And when you have to train a new team member in this way, don’t forget that you’ll have to take time creating all of these training materials beforehand.
When you work with a search engine optimization consultant, you don’t have to worry about any of this. Of course, you’ll need to familiarize them with your services and how your sales process works, but this can be done in around an hour or so.
After that, the consultant will take the reins, developing the SEO strategy themselves while you sit back and enjoy the results.
7. Business Growth Strategies: They Have Access to the Latest Marketing Technology
The digital marketing industry is constantly evolving. Think about the internet ten or fifteen years ago. It’s completely different today.
Hundreds of new marketing software tools and programs are released each year. As a business owner, there’s no way that you’ll be able to stay on top of all of these changes.
When you work with an SEO Canada consulting marketing agency they’ll be familiar with the latest and greatest software programs. They’ll also understand the latest trends in the SEO world that help keep your business competitive.
Both of these are a win-win for you because you don’t have to take time learning about these things.
8. Increase Website Traffic
Every business wants more website traffic, as increased traffic means more potential customers and higher chances of conversions. Here are some ways an SEO consultant can help increase website traffic:
- Optimizing website structure: An SEO consultant will analyze your website’s structure and ensure it is easily navigable for both users and search engines. This includes organizing your website’s pages, improving internal linking, and creating user-friendly URLs. A well-structured website not only improves the user experience but also helps search engines crawl and index your site more efficiently.
- Improving page load speed: Website speed is a crucial factor for both user experience and SEO. An SEO consultant will optimize your website for faster loading times, reducing bounce rates and improving user engagement. This can include compressing images, minifying code, and utilizing caching techniques.
- Mobile optimization: With the majority of internet users accessing websites through mobile devices, it’s essential to have a mobile-friendly website. An SEO consultant will ensure that your website is fully optimized for mobile devices, providing a seamless user experience and improving your search engine rankings.
9. You Can Focus on Your Core Strengths
Like we talked about earlier, SEO is complicated. The list of to-dos can be really overwhelming. For example, you’ll want to optimize your website, start a blog and publish regular content multiple times each week, and build links to strengthen your link profile.
Plus, you have all your other tasks to complete to keep your company afloat, including providing your services, making sales, and accounting.
Here’s where investing in SEO consulting comes in handy. While they work on improving your rankings, you can focus on the other areas of your business.
You’ll also feel less stressed about how your website and marketing efforts are doing because you’ll know that your site is in good hands.
10. You Save on Costs
Last but not least, working with an SEO consultant will help you save on costs.
If you’re thinking about hiring someone in-house to handle your SEO, you’re not alone. But before you do so, think about the overall cost of this decision.
First, you’ll have to pay their salary.
You’ll spend time and money recruiting and training them. You’ll have to pay part of their healthcare premiums. And you’ll have taxes to pay, as well.
Add in a computer, desk, and perhaps a company cell phone plan and the costs can add up quickly.
By working with a consultant, you’ll cut down on some of those costs which can help to save you money in the long run.
11. Boost Online Visibility
Having a website is not enough; you need to ensure that it is visible to your target audience. An SEO consultant can help boost your online visibility and ensure that your website reaches the right people. Here’s how:
- Local SEO optimization: If you have a local business, targeting customers in a specific geographical area, local SEO is crucial. An SEO consultant can optimize your website for local search, ensuring that it appears in relevant local search results. This includes optimizing your Google My Business listing, creating location-specific landing pages, and implementing local schema markup.
- Online directory listings: An SEO consultant will help you get your business listed in relevant online directories. This can improve your online visibility and help potential customers find your business more easily.
- Social media integration: Social media is an integral part of any digital marketing strategy. An SEO consultant can help you integrate your website with your social media profiles, allowing you to leverage social media platforms to drive traffic to your website and increase brand visibility.
12: Local SEO Consultant
When it comes to hiring an SEO consultant for your small business in Canada, choosing a local SEO consultant can offer additional benefits.
A local SEO consultant will have a deep understanding of the local market and the specific challenges and opportunities it presents. They will be familiar with the local competition and can tailor their strategies to help you outrank your competitors in local search results.
A local SEO consultant can also help you target location-specific keywords and optimize your website for local search intent. This can be particularly beneficial if your business relies heavily on local customers or if you have physical store locations.
Furthermore, working with a local SEO consultant allows for easier communication and collaboration. You can schedule face-to-face meetings, discuss your goals and strategies in person, and build a stronger relationship based on trust and understanding.
8: SEO Consultant FAQs
Here are answers to FAQs regarding SEO consultants, tailored to provide clear and concise information:
- What is an SEO consultant?
Answer: An SEO consultant is a professional who specializes in optimizing websites to rank higher in search engine results. They analyze, review, and implement changes to websites to maximize search engine visibility and improve user experience.
- Are SEO consultants worth it?
Answer: Yes, for most businesses. SEO consultants bring expertise and specialized knowledge that can significantly improve your website’s search engine ranking, drive more organic traffic, and increase your online visibility, which often leads to higher sales and revenue.
- What does SEO stand for in consulting?
Answer: In consulting, SEO stands for Search Engine Optimization. It involves various strategies and techniques used to increase the quantity and quality of traffic to a website through organic search engine results.
- How much do SEO consultants charge per hour?
Answer: The hourly rate for SEO consultants can vary widely depending on their experience, location, and the complexity of the project. Rates can range from $50 to $300 per hour or more.
- Why hire an SEO consultant?
Answer: Hiring an SEO consultant can provide expert guidance in navigating the complex world of search engine algorithms, help in identifying and targeting the right keywords, improve website structure and content for better ranking, and offer strategies to outperform competitors.
- Who is the best SEO consultant?
Answer: The “best” SEO consultant depends on your specific needs and goals. Look for someone with a proven track record, positive client testimonials, and a clear understanding of the latest SEO trends and algorithms.
- Is SEO a big deal?
Answer: Absolutely. SEO is crucial for online visibility and success. It helps businesses rank higher in search engine results, leading to increased traffic, better user engagement, and higher conversion rates.
- Will SEO exist in 5 years?
Answer: Yes, SEO will likely still exist in 5 years, but it will continue to evolve. The fundamentals of SEO (like providing valuable content and a good user experience) will remain important, but strategies may shift to adapt to changing search engine algorithms and user behaviors.
- Why should I pay for SEO?
Answer: Paying for SEO is an investment in your website’s long-term success. Professional SEO helps in improving your site’s ranking, driving more organic traffic, enhancing user experience, and ultimately increasing your revenue and business growth.
- Should I also hire an SEO company?
Answer: Hiring an SEO company can be beneficial if you need a team of experts to handle extensive SEO strategies, especially for larger websites or competitive industries. They can offer comprehensive services, including content creation, technical SEO, and ongoing support.
- Will AI replace SEO?
Answer: AI will not replace SEO but will continue to change how SEO is done. AI can help automate and optimize many SEO tasks, but the creative and strategic aspects of SEO, such as content creation and understanding user intent, still require a human touch.
- Is SEO a monthly fee?
Answer: Often, yes. Many SEO consultants and companies offer services based on a monthly fee. This is because SEO is an ongoing process that requires continuous work and adjustments to maintain and improve rankings over time.
9: Conclusion
Hiring an SEO consultant is an investment in the future success of your business.
With their expertise and experience, they can help you navigate the complex world of SEO and implement effective strategies that drive results.
From improving your website’s search engine rankings to increasing organic traffic and boosting online visibility, the advantages of hiring an SEO consultant are numerous.
If you’re a small business owner in Canada looking to take your online presence to the next level, consider hiring an SEO consultant. At Marketing Blitz, we offer professional digital marketing in Canada tailored to the unique needs of small businesses.
Contact us today for a free, personalized strategy session, and let us help you develop an SEO plan that will help your business thrive.
Remember, improving your SEO is not a one-time task. It requires ongoing effort and optimization. By partnering with an SEO consultant, you can stay ahead of the competition and ensure that your business remains visible and relevant in the online world.
Don’t miss out on potential customers. Book a consultation call with Marketing Blitz today and take advantage of our customized SEO strategy session valued at $150. Call us at 1-800-897-3900 or locally at 905-458-0476.
