Over 90% of all online activity starts on a search engine. However, 75% of consumers never look beyond the first results page. If you’re not on the top of the first page, there’s a chance people aren’t finding your business!
With search engine optimization (SEO), you can make sure your website reaches the top! SEO can get complicated, though. If you don’t use the right white hat SEO tactics, Google could blacklist your site.
Once you’re blacklisted, it can take time before your site appears on Google again.
Instead of wasting your time, consider working with an experienced SEO company. Their experience and expertise will help you boost your ranking. Then, you can generate brand awareness, website traffic, and sales.
Still on the fence? Keep reading for the six reasons why you should work with an SEO company to market your brand.
1. Your Audience is Already Online
Remember, most online activity starts on search engines like Google. With traditional marketing methods like billboards, you have to wait for consumers to see you. If they don’t notice your billboard or flyers, you’ll fail to generate brand awareness.
It takes five to seven impressions before brand awareness sets in. You can’t guarantee one consumer will see your billboard that many times.
With SEO, on the other hand, you already know your audience is there and searching. You can appear for a multitude of search queries that are relevant to your brand. As people continue seeing your website online, they’ll begin recognizing your brand.
You need consistency and repetition to build brand recognition. By working with a digital marketing company, you can develop a strong, standout brand. Then, you can use SEO to appear for multiple searches to generate awareness.
2. Save Time With Precise Targeting
Who are your customers? What keywords are they searching for online?
You’ll fail to generate brand awareness and recognition if you’re not appearing in the right searches. One of the benefits of SEO is that it allows you to target your customers.
A digital marketing company will start by completing thorough audience research. Once they know who your customers are, your SEO expert can determine what keywords your customers use in a search. Then, they’ll develop a content creation strategy, ensuring you have content that will appear for those searches.
Precise targeting will allow you to focus on consumers most likely to become paying customers.
3. Increase Leads and Conversions
Search tactics are the number one way to drive traffic to your website. In fact, search strategies beat social media by over 300%. Meanwhile, conversion rates for search are 10 times higher than through social media.
If you want to generate more leads and conversions, consider consulting an SEO company. They can help you make the necessary improvements to turn your website into a lead generating machine.
For example, you can start using user experience (UX) design trends to make your site easier to use. UX design focuses on ease and convenience. Once your visitors find the information they’re looking for, they’re more likely to convert.
UX design trends include:
- Improving readability by using shorter sentences and paragraphs
- Adding white space to give your content room to breathe
- Simplifying the navigation
- Speeding your website up
- Using contrasting text and background colors
- Making sure you’re mobile optimized
Mobile-optimization is an essential part of your search engine optimization strategy. In fact, Google now uses mobile-first indexing to determine rankings. If your site isn’t optimized for smaller screens, you’re losing customers!
About 50% of users begin a search with a mobile device. Meanwhile, over 56% of these mobile searches are to find local information. A consumer might search your business from their phone to find your physical address.
Almost 20% of these local mobile searches lead to a same-day sale.
If you want to increase leads and conversions, start working with a digital marketing company. They can improve your website and SEO strategy to help you boost business!
4. Improve Brand Trust and Credibility
It’s not enough that people recognize your brand. They won’t buy your product or service if they don’t trust you.
An SEO company can help generate brand trust by improving your credibility. They’ll create authoritative website content that will showcase your experience and expertise.
Once consumers see you’re qualified to help them, they’ll begin to trust you.
As your SEO ranking increases, you’ll appear as a credible resource in your industry.
5. Keep Up With Competitors
SEO allows small businesses to keep up with larger competitors. Even if you have a small marketing budget, SEO is a cost-effective strategy that will help level the playing field.
As you increase your ranking, consumers will see you’re a top choice in the industry. Digital marketing companies can use positive reviews and other reputation management services to help you compete as well.
You’ll struggle to keep up with competitors if you’re not utilizing the latest SEO trends. Ignoring the trends could even have a negative impact on your SEO ranking.
For example, voice searches will account for about 50% of all searches by the end of 2020. One in six Americans already owns smart speakers.
Voice searches are different from traditional searches. Consumers are now phrasing their queries differently and using more words. In fact, the typical voice query is about 29 words.
Your SEO company will remain up-to-date with the latest trends for you. They’ll also complete regular audience and keyword research to determine which terms your customer use in a search.
Adjusting your content to appeal to voice searches can help improve your ranking. It could also help you appear for Google’s featured snippets. These snippets are short answers that appear above other search results.
If you appear in the featured snippets section, you’ll appeal to zero-click searches. Today, more people are looking at featured snippets for answers instead of clicking on website results.
By working with a digital marketing company, you can keep from falling behind.
6. Improve Your ROI
SEO is a long-term strategy that can help you acquire new customers. With reputation management, you can also turn one-time buyers into loyal customers. Retaining customers is a great way to boost business.
As you generate more leads and conversions through SEO, your ROI will improve. With SEO, you can grow your business and set yourself up for long-term success.
Give Your Business a Boost: 6 Reasons To Hire a Qualified SEO Company
Ready to give your brand the boost it needs? Consider working with an SEO company. With their help, you can generate brand awareness, improve your online reputation, and watch your ROI soar!
Ready to get started? Contact us today for a free consultation!
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