Google processes over 40,000 searches every second. That’s over 3.5 billion searches every day. If you’re not using search engine optimization (SEO), however, you’re not appearing when people search for your business.
You could end up missing potential customers and sales as a result.
If you don’t have experience navigating the intricacies of SEO, that’s okay. By hiring a professional SEO business, you can get on the map and start attracting customers.
Still on the fence? Here are eight ways hiring an SEO consultant can benefit your business. Keep reading to discover why SEO management is essential to your long-term business growth!
1. Boost Your Brand
Are you having a difficult time attracting new customers to your business? There’s a chance they don’t know who you are!
With search engine optimization, you can appear at the top of a search page. The higher you rank, the more often consumers will see your brand name. The more often they see your name, the more brand awareness you’ll generate.
Approximately 75% of searchers never look beyond the first page of a Google search. If you’re not on the first page, you’re likely not appearing in front of customers. Instead, your competitors are.
In order to boost your brand using SEO, you’ll need to determine what your customers are searching for on Google. Then, you need to create content that’s relevant to their search query.
Writing content that’s relevant to your customers’ needs and questions will show them you’re there to help. Once customers recognize you as a knowledgeable resource in the industry, they’ll know they can rely on you for answers. As a result, you’re also building brand trust.
In time, brand trust can become brand loyalty. As you build an audience of loyal customers, you can generate repeat sales. As a result, you’re improving brand awareness, trust, and loyalty to boost your business!
2. Kick Up Your Credibility
People are more likely to trust a brand that knows what it’s talking about. Remember, consumers rarely look beyond the first page of a Google search. The brands that do appear on the first page appear more credible and reliable.
By working with an SEO business, you can improve your search engine ranking. The higher you rank, the more credible your brand will appear.
It’s not enough to rank at the top of the page for one search query, though. Instead, you need to create a thorough SEO strategy that covers a range of keywords and topics. By working with an SEO management company, you can make a list of topics you want to rank for on Google.
Then, you can start creating and posting regular content that will help you rank for those keywords.
Improving your company’s credibility will help improve brand trust, which can help you generate future sales.
If you don’t provide consumers with relevant information or answers to their questions, however, they might not trust you with their business.
3. Increase Inbound Traffic
Your website won’t generate conversions if you can’t attract traffic. By working with an SEO consultant, you can improve your search ranking and attract inbound traffic to your site.
In order to increase inbound traffic, you need to make sure your content matches the consumer’s search intent. Otherwise, they won’t click on your link to read your content.
An SEO consultant can complete audience research to help you learn more about your customers. Then, they can create an SEO strategy that attracts those consumers. Meanwhile, your SEO analyst will make sure your content is both informative and engaging.
Increasing engagement on your website can help boost your ranking, helping you attract future visitors.
Engagement can include comments on your blog posts, clicking through a photo gallery, or completing an online quiz.
Improving your site’s clickthrough rate and dwell time (while reducing your bounce rate), will improve your ranking.
4. Improve the User Experience
An old, outdated website can frustrate your website visitors. They might have a difficult time navigating your site or exploring your content. As a result, they’ll likely leave and visit a competitor’s website instead.
By working with an SEO business, you can improve the consumer’s user experience (UX) on your website. A better UX can boost your search ranking.
For starters, you’ll want to make sure your website pages load quickly. You’ll also want to mobile-optimize your website. Otherwise, you’ll miss out on mobile visitors.
A bad UX could increase the bounce rate on your site, which will hurt your ranking.
5. Keep Up With Corporations
Bigger corporations have larger marketing budgets, making it more difficult for small businesses to compete. A strong SEO strategy can help even the playing field.
By working with an experienced SEO consultant, you can boost your search ranking and appear before larger corporations. Then, you can start attracting customers to your business!
6. Gather Important Data
It’s difficult to make informed decisions about your marketing strategy without data. An SEO analyst will know how to read your website data to help you improve your marketing strategy.
This data can help you determine what content is attracting visitors and generating conversions. Then, you can optimize your SEO strategy to produce more results!
7. Improve Your ROI
SEO is a cost-effective marketing strategy that can boost brand awareness and conversions. Otherwise, you could waste your marketing budget on strategies that won’t make results.
An experienced SEO consultant will help you make smarter decisions using the latest SEO tactics. They’ll also help you develop a long-term strategy that will help you stay ahead of competitors.
By using SEO, you can gather leads, generate online sales, and boost your ROI!
8. Keep Up With Trends
Search trends change all the time. For example, more consumers are using their phones and voice search instead of typing in queries. These trends could chance your overall SEO strategy.
By working with an SEO management company, you don’t have to worry about keeping up with these trends. Instead, your SEO consultant will implement the latest strategies, allowing you to stay ahead of the curve.
If you fall behind, however, your competitors could steal the top-of-page ranking instead.
Outsourcing to an SEO Business Will Benefit Your Brand
Don’t fall behind by neglecting your SEO strategy. Instead, consider outsourcing to an SEO business. With their help, you can boost your ranking, generate more conversions, and improve your ROI.
Want to improve your online presence and start driving more sales? Contact our marketing team today to get started!
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