Are you looking for different ways that you can provide an uptick in lead generation for your website? Perhaps it’s not producing the numbers that you were hoping for. Maybe it’s your first time building a website and you’re unsure where to start.
Whatever the case might be, there are several ways that your website design can improve your lead generation for you.
By simply putting the time and effort into these tricks, you’ll witness a far better conversion on your site users.
Here are several ways to use an affordable web design model and still generate a higher amount of website leads.
1. Perform an Audit
Some companies pay hundreds (if not thousands) of dollars to have a web design company audit their current site structure.
However, truth be told, you could perform a simpler version of the audit by yourself and have it be just as effective.
The trick is to focus on what part of your website is currently garnering the most attention. Where are the site users visiting?
You will want to maximize the areas of high site user traffic by placing a contact form on them. So if your blog articles are the most visited part of your site, including a pop-up form can help you gather more email addresses from those that enjoy your content.
You might also consider the advantage of placing a live chat feature on your site. This will allow your employees to have real-time conversations with those visiting the site.
Once you know the portions of your site that generate the most traffic (thanks to the audit), you can assess the proper tools to use moving forward.
2. Implement a Structured Content Calendar
Most website blogs fail because they’re unable (or unwilling) to produce consistent content to push out to their site users.
Those that do stay consistent with their articles will reap the benefits of generating more leads, higher sales conversions, and building customer loyalty.
One best practice for staying on track is to implement a calendar for when content is posted to your website. It helps you organize the different blog posts and website edits that need to be done.
Even if it’s only you that controls the site, having a content calendar will keep you in check.
It will help you maintain a schedule of when to work on the content in order to have it posted by a certain date.
If you’re struggling with implementing SEO into your articles, then consider hiring an SEO consultant to assist you.
3. Create and Push an E-Book
Why do people visit your website in the first place? Because they have questions that they need to be answered.
Your content can help answer their questions in many different ways but learning how to push that content to them is crucial.
If you’re afraid that giving your site users the answer on an article will make them quickly turn off the page, then offer an e-book instead.
If you have an e-book that contains all the answers to their questions, they’ll gladly give you there contact info in exchange.
For example, say you’re a professional workout trainer. People come to your website because they have questions about dieting, workouts, etc. One of the big questions might be how to shred fat.
By offering an e-book called “how to shred fat” for free in exchange for their email address, you now have contact info you otherwise wouldn’t.
Better yet, the content in the e-book will give them just enough of a taste of your expertise to come crawling back for more. Your e-book can push your services and provide helpful tips to get them started.
4. Re-Strategize Your Buyer’s Personas
Perhaps your website’s biggest weakness isn’t the design, but the strategy that you used to build it.
If you’re going after the wrong target audience, then you’ll never produce the number of leads that you’re hoping for.
To curb that trend, take the time to sit down and discuss different buyer’s personas, building each of them one by one.
What do they do for a living? What are some of their biggest pain points? How do they go about getting the information they need? What products do they purchase that go hand in hand with your products?
By redefining your buyer’s personas you can get a gauge for the content they’re looking for. When done right, that content can direct them straight down the path of signing up for more information on an online contact form.
5. Research Your Competition
In the business world, research is the sincerest form of flattery. If there’s a competitor in your industry who does exceptionally well with their online marketing, then be sure to study their site as if your life depended on it.
You can use their top pages to perform keyword research for your site, study the best times to release content, and take some topics to use on your website.
How direct is their content? Do they contain better call to actions than the content on your website? Ask every question under the sun while you research their website.
Build Your Affordable Web Design Today!
Now that you have several tips and tricks for affordable web design, it’s time for you to implement these strategies.
Be sure to read this article for eight web design trends in 2020 that you can use to direct more leads to your website.