How often do you update your business website? If It’s less than a few times a year, you might want to go make a few changes. Each year web design trends shift.
If you don’t rise to meet these stylistic and functional shifts then your business may fall behind. When that happens, you could find yourself losing huge demographics of customers. Not good.
So, what website design trend should you be adopting? That all depends on your own personal style and how you want your website to run. To help keep you up to date, check out this list of trends for 2020.
1. Dark Mode
Dark mode was a concept that was introduced back in 2019. Google had the option available for a good number of its apps. This trend is showing no signs of slowing down anytime soon.
In fact, it’s showing an increase as we march our way through 2020. Dark mode is easier on the user’s eyes than a bright white screen. It’s sleek and adds a modern touch to any website.
It also can bring attention to any colorful design elements that you worked hard to put on your site. Dark mode works best with bright, neon color schemes and letters.
2. Minimalist Design
Next, there’s the minimalist design. It utilizes the use of white space. This is a trend that’s been large since the beginning of time. Adopting it will bring a sophisticated look to your website.
There’s not a lot of extra clutter for people to filter through to figure out what your products or services are. Perhaps the largest advantage of the minimalist design is that your website will load faster.
If your website doesn’t load in around 5 seconds than users will click the back button. The less you have on the site the easier it will be for you to meet this demand.
The minimalist approach is also a much better option for a mobile site. Not only will your site load faster on someone’s phone if there’s less clutter but it will look cleaner too.
3. Little Imperfections
Clean, digital graphics bring a sense of professionalism to a site but they’re not exactly unique. Everyone and their mom use them because it’s easy. You don’t want your website to look like everyone else’s.
That’s why 2020 is embracing the non-perfect with hand-drawn graphics. Going this route will bring a personal touch to your site which your customers will eat up.
Fun, personal graphics will make you stick out from your competitors in people’s minds. To put this in perspective, cute cartoons and characters have more heart and soul than a professionally rendered picture of an apple.
Some business take this a step further by not only using hand-drawn icons but other messy elements as well.
4. 3D Elements
With VR being so big right now, business owners are trying to figure out how to recreate these immersive elements on their sites. The answer is 3D.
Having a game or graphic that potential customers can interact with will inspire interest in your site and keep them on it longer. It’s all about creating an experience that reaches out to the senses. Expect to see some of these fun 3D visuals on sites everywhere in 2020.
5. Soft Shadows, Floating, and Layers Oh My
Having flat, 2D graphics on your site isn’t that interesting to the eye. You’ve got to dress them up a little bit. The easiest and best way to do this is by using soft shadows, floating, and layers.
These methods add depth to your photos, graphics, and even letters. So don’t be afraid to create shadows and layer graphics on top of each other. It makes quite the visual statement.
The year is 2020, everyone should be able to use your site. You want to create a website that anyone can have access to for a variety of reasons. For one, some companies are being sued for not having websites that are accessible to those who have disabilities.
For two, if you isolate an entire demographic from using your site that’s an entire collection of customers that you’re missing out on. For three, having a website that’s for everyone will earn you respect and praise from all your customers. Not only those who have a disability.
7. Photography Meets Graphics
Using photography with graphics creates a collage-like structure that will grab the attention of those who visit your site. This 2020 trend will allow you to let your creativity run wild because there are so many abstract ways you can use it.
For example, using tons of squiggles and cartoon graphics with your photos will add a sense of playfulness. Geometric shapes cast more of a sophisticated tone.
8. Optimizing for Voice
With devices like the Amazon Echo and Google Home, voice search is growing in popularity. This being said, be sure to optimize your website for voice search in 2020. There are a couple of SEO tricks you can begin with.
Use simple sentences that consist of contractions and make your information easy for Google to pick up on. For example, let your contact info have its own individual page. Lastly, embrace the power of long-tail keywords.
See a Website Design Trend That You’re Excited About?
How often do you update your website? If you don’t make changes to it at least a couple of times a year then you risk falling behind in the eyes of your customers. Pick a website design trend or two from this list and get started with modernizing your business.
Are you interested in driving more traffic to your site? Contact us today to talk to a member of our experienced marketing team.
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