When it comes to choosing the right digital marketing services to grow a business, anyone can get confused. And naturally so. After all there are tens of digital marketing services and hundreds of digital marketing channels.
But at Marketing Blitz Inc. (where we offer digital marketing services to local service-based businesses from all over Canada), we’ve found that there are just three core digital marketing services that work the best. We’ve helped hundreds of our clients succeed online with consistently practicing just these three digital marketing services.
So if you’re looking to hire a digital marketing company in Brampton, Toronto, Mississauga, GTA, Ontario, Canada etc. these three can very well be the only ones you ever need to Drive More Traffic To Your Business To Make More Sales!
Here goes.
#1. Pay Per Click Advertising (PPC)— one of the most-effective digital marketing services (for winning business quickly)
If there’s one digital marketing service that immediately drives business for you, then it’s PPC. With PPC, Google Ads or paid advertising, you can start promoting your services before people who are all set to buy. Here’s how this digital marketing service works:
Let’s say that you’re a real estate agent.
Now, suppose someone from your city looks up for a keyword like “[your city] realtor.“
As you can tell from the search query, this person is looking to consult a realtor.
With pay per click advertising, you can show your ad on Google’s (or any other search engine) first page for this keyword.
Which means, you can promote your services to someone who is all set to call you or visit your office right now.
You can run Pay Per Click campaigns on Google Adwords, Bing Ads, Social Media (Facebook, YouTube, Twitter, Instagram etc.) and even on niche ad networks such as Yelp, 411, Yellow Pages etc to attract leads with high commercial intent.
A pro tip for hiring for the PPC digital marketing service company
There are many PPC consultants or agencies that can “SET UP” your PPC campaigns.
But honestly, setting up is not what you should be hiring for.
Sure running ads will get you clicks, but you need leads (you want people to call you) and sales/deals (you want people to sign up for your services).
Which means, you need PPC services that are optimized for conversions.
So if your PPC campaign isn’t optimized for conversions, you *might* get clicks but no sales.
Check out our digital marketing services include end-to-end PPC campaign management and optimization where we use ads to drive quality leads to your business website. We specialize in serving local service-based businesses.
#2: SEO — one of the most strategic digital marketing services (for long-term, consistent results)
If there’s one digital marketing service that *consistently* gets you business, then it’s SEO (Search Engine Optimization).
With Local SEO, you can optimize your website for a bunch of target business keywords that your ideal customers use when searching for services like yours locally, nationally or International.
Here’s how this digital marketing service works:
Again, let’s carry forward the same real estate example.
Now, suppose someone from your city (or from anywhere from the cities you target) is exploring properties (want to buy a new home).
Most likely, their searches would be keywords/phrases like:
- Is it worth it to buy a house in [city]
- Buying a house in [city] for the first time
- Rent or buy in [city] 2018
As you can understand from the nature of the queries of the searcher, they’re looking for educational content.
Sure, they aren’t ready to buy just yet but don’t you think they’re all great leads?
Now, with SEO, you can get your website to show up in the top search results on Google (or Bing) for such keywords. Maybe you can add an SEO-optimized article on your website like “X reasons to buy a flat in [city]” or “Buying vs. renting out in [city]” and so on.
Search Engine Optimization also lets you target keywords that have stronger business intent such as:
- realtors in [city]
- [city] real estate listings
- houses for sale in [city]
And so on.
You get the idea, right?
With Search Engine Optimization, you can cast a wide net for your business. You can catch the leads who are just starting out their buying journeys and also target the ones who are somewhat already primed to convert.
A pro tip for hiring for SEO digital marketing service
Just like many PPC service providers, quite a few SEO providers can set you up on a monthly plan helping you target X keywords or so.
But most of the times, their focus is just on getting traffic and backlinks.
The focus should instead be on driving “quality traffic” or leads.
Check out our digital marketing services where we offer expert SEO Brampton, Mississauga, Toronto, Ontario and Canada to help your website get more “visible” on search engines. Because we mainly serve local customers, we put a lot of effort in local SEO.
Click to learn more about 8 seo trends that you need to know about in 2020 and beyond
#3: Online Reputation Management — one of the most essential digital marketing services (to close more deals)
Finally, if there’s one digital marketing service that you need to convert all the leads you generate via Pay Per Click and Local SEO, then it’s Online Reputation Management.
With online reputation management and marketing, you can optimize your web presence on Google and other search engines so your target audience can trust you and choose to do business with you.
Here’s how this digital marketing service works:
Let’s go back to the local realtor example.
Now, suppose someone clicks on your Google ads and lands on your website. And let’s also assume that they like your website and begin considering your service.
Now, what do you think their next natural step is going to be?
Well, before they click on the Website contact form button or before placing a call for a free consultation, they’re going to Google you up!
They’ll do searches like:
- [Your business name] + reviews
- [Your business name] + testimonials
- [Your business name] + ratings
And so on.
Now, imagine that the first thing they see is a complaint of a customer who says:
“Working with [your company] was a pain – the handover took months (instead of the promised 3-week period. We had to incur additional expenses of $$$ as a result.”
Now, stop for a moment and think if this lead will ever contact you.
NO.
They won’t.
But with SEO Online Reputation, you’ll be alerted each time a customer posts such an online review or comment about you, your product or services on Google etc.
This way, you can *monitor* all that’s said about your brand and build and maintain a great brand image.
For instance, in this example, you can post a reply explaining what went wrong. You could say something like:
“We’re so sorry that you had to go through this. The delay you suffered happened because of ____. We’ve taken these steps to … “
You get the idea, right?
Not just that, with online reputation management, you can also highlight your positive responses and encourage more people to contact you.
Check out our digital marketing services where we offer complete online reputation management services to build and make your brand shine online. Because we mainly serve local customers, we put a lot of effort in building your reputation in local business directories as well in addition to the bigger platforms like Google My Business, Yelp and others. Read more about what we do as part of our local online reputation digital marketing services.
Conclusion
When it comes to local digital marketing services, then these three digital marketing services are absolute winners. Sure, you can add more if your budget allows or if you feel the need, but these cover pretty much all that you need.
And while at Marketing Blitz Inc, we don’t offer standalone services like Content Marketing or Social Media Marketing, we’ve baked all their essential parts into our other core digital marketing services. For example, as part of our SEO services, we work on optimizing your content, setting up your social profiles and also setting up local directories for Google Maps rankings and optimization.
Want to discuss how our digital marketing services can grow your business? Contact us here.
